BehaviourExchange - ICO Details

HeadlineIdentification of online visitors and customization of website content in real-time.
CategoryMachine Learning & AI
Starting date02/25/2019
Ending date08/25/2019
WebsiteView Website
WhitepaperView Whitepaper
Project Info

B2C businesses usually struggle to get enough traffic to their websites and, even more importantly, they don’t know who their online visitors are and what are their demographic and psychographic characteristics, such as gender, age, income level, as well as their interests etc., … This information is crucial for their success, growth and even survival.
B2C companies can direct visitors to all sorts of subsites (landing pages) using different advertising campaigns. However, they still don\\\\\\\’t know the characteristics of the visitors coming from other sources and cannot proactively engage with them in real-time.

BehaviourExchange will enable B2C businesses to identify visitors and their personal characteristics when they visit their website. With the help of blockchain technology and its own BEX Token, BehaviourExchange will offer services to any company, not only to advertisers who pay for advertising campaigns.
Businesses will know who their visitors are in real-time, 24 hours a day, 365 days a year. They will be able to customize the website’s content in real time and engage with visitors proactively, offering information about products or services that correlate with their needs and interests. Every single visitor will see different content, products or services when visiting a certain website, which results in a valuable personalized interaction that will more likely lead to a desired action (e.g. the purchase of a product or service).

ICO Details
USA accepted
Currency AcceptedETH,USD,Others
Coin SymbolBEX
Total Coins500,000,000
Coins for Sale270,000,000
Private-Sale/Pre-Mined Coins0
Coins Sold0%
Coin Price0.1 USD
Softcap Reached
Confirmed Exchange
Unsold Coins Goes toBurn
Stage Details
Public Token Sale
Start date02/25/2019
End date08/25/2019
Token for sale270,000,000
Token Price0.1 USD
Team Info
Core Team

Marijan Jurenec

Co-Founder and CEO

Bojana Jurenec

Co-Founder and Financial Supervisor

Peter Kresnik

Director of Sales



Mitja Doma


Gašper Zadnik, PhD

Data Scientist

Lili Cizelj

Business Intelligence Manager

Andraž Zupančič

Project Manager

Maša Vozlič

Psychologist for Big Data Profiling

Eva Jurenec


Lovro Herga

Project Manager

Advisory Team

Cecilia Paolino-Uboldi

Yagub Rahimov

Arda Kutsal

David Drake

Christian Ellul, PhD

Malcolm Tan

Joseph Nardone

Štefan Furlan, PhD

Mauro Andriotto

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